MARCA MIAMI | Cultural Engagement for the 3 Americas | MARCA MIAMI

SPOTLIGHT

During COVID-19, we wanted to send an uplifting message to Latinos, reminding them that their TV would be their companion; keeping them informed, entertained and providing a much needed escape.

WORK

Our philosophy, executed.

ABOUT

We drive cultural engagement within the changing face of consumers in what we call the 3 Americas: the U.S. general, U.S. Hispanic and Latin American markets. These markets are complex and layered, a result of a confluence of cultures that must be understood in order to engage and leave a mark in consumers’ minds.

Our unique philosophy encompasses a larger view of marketing communications beyond just language.

We create ideas that move people through cultural relevance and brilliant execution.

Advertising
Television, Print, Radio, Grassroots
STRATEGY
Planning, Research, Thought Leadership
PRODUCT DESIGN
Packaging, Display, Apps

DIGITAL
Strategy, Design, UX, Mobile, Development
MEDIA
Strategy, Planning & Buying
RETAIL
In Store, Experiential, Ecommerce

SOCIAL
Strategy, Execution & Management
DIRECT
DRTV, Mail, Email
ANALYTICS
SEO, Funnel Optimization, Reporting

16

YEARS SWEATING FOR OUR CLIENTS

45

EMPLOYEES FROM 12 COUNTRIES

311

CREATIVE AWARDS

1802

LATE NIGHT ORDERS

TEAM

Thinking, Living, Breathing the 3 Americas.

tony®

TONY NIEVES
Co-founder, President

LANGUAGES
Spanish / English

HOBBIES
The Knicks & Fishing

COUNTRY OF ORIGIN
Puerto Rico

armando®

ARMANDO HERNÁNDEZ
Co-founder, Chief Creative Officer

LANGUAGES
Spanish / English

HOBBIES
Boating, Grilling, Golf

COUNTRY OF ORIGIN
Cuba

alan®

ALAN CAMPBELL
Chief Operating Officer

LANGUAGES
English / Dutch / French

HOBBIES
University of Miami Teacher, Golf

COUNTRY OF ORIGIN
USA

alejandro®

ALEJANDRO BERBARI
Partner, SVP Executive Creative Director

LANGUAGES
Spanish / English

HOBBIES
Boating, Windsurfing, Soccer

COUNTRY OF ORIGIN
Argentina

guy®

GUY WHITE
Chief Strategist

LANGUAGES
English / British

HOBBIES
Golf, Fishing

COUNTRY OF ORIGIN
Gambia

luis®

LUIS MEZZANA
VP/Executive Director of Finance

LANGUAGES
Spanish / English

HOBBIES
Tennis, Real Madrid Soccer Fan

COUNTRY OF ORIGIN
Venezuela

joe®

JOSEPH RAMÍREZ
Director of Public Relations

LANGUAGES
Spanish / English / Portuñol

HOBBIES
“Trications” with wife and kids, Reading, Working on embarrassing golf game

COUNTRY OF ORIGIN
USA (Tejano “we never crossed the border, the border crossed us”)

yuvitza®

YUVITZA OLIVERA
VP/Executive Director, Business Development

LANGUAGES
Spanish / English

HOBBIES
Sun, Beach, Water

COUNTRY OF ORIGIN
Peru

zamar®

ZAMAR VIVES
VP/Executive Group Account Director

LANGUAGES
Spanish / English / Portuguese

HOBBIES
Interior Design, Jewelry Design

COUNTRY OF ORIGIN
Puerto Rico

sebastian®

SEBASTIÁN MOLTEDO
Creative Director

LANGUAGES
Spanish / English

HOBBIES
Diving, Boating, Movies, Music

COUNTRY OF ORIGIN
Argentina

amanda®

AMANDA TAYLOR
Digital Strategist

LANGUAGES
English / Spanish

HOBBIES
Blogging, Running, Gardening

COUNTRY OF ORIGIN
USA

annie®

ANNIE BERENSON
Director, Human Resources

LANGUAGES
English

HOBBIES
Miami Heat, Cooking and Wine, Travel

COUNTRY OF ORIGIN
USA

SOCIAL

Today, MARCA grieves for George Floyd. In remembrance, we stay open today and tomorrow and the next day. But, we w… https://t.co/nXjjrLKaeRMARCAMIAMI - 2 months ago

The environment is where we all meet, as humans we must strive to be as good to Mother Earth as she has been to us.… https://t.co/ic5xrt5PBjMARCAMIAMI - 4 months ago

RT @GretaThunberg: Every day is #EarthDay. The changes needed to safeguard future living conditions for all species won’t come from govern…MARCAMIAMI - 4 months ago

Have you met our CED? Chief Executive Dog! What’s your Dog’s WFH job title? 🐶 #Marca #marcafamily #Marcamiami https://t.co/3F4fywnUKuMARCAMIAMI - 4 months ago