DRIVING CULTURAL ENGAGEMENT
FOR THE 3 AMERICAS: U.S. GENERAL, HISPANIC AND LATIN AMERICA.

SPOTLIGHT

During COVID-19, we wanted to send an uplifting message to Latinos, reminding them that their TV would be their companion; keeping them informed, entertained and providing a much needed escape.

 

ABOUT

We drive cultural engagement within the changing face of consumers in what we call the 3 Americas: the U.S. general, U.S. Hispanic and Latin American markets. These markets are complex and layered, a result of a confluence of cultures that must be understood in order to engage and leave a mark in consumers’ minds.

Our unique philosophy encompasses a larger view of marketing communications beyond just language.

We create ideas that move people through cultural relevance and brilliant execution.

  • Advertising

    Television, Print, Radio, Grassroots

  • STRATEGY

    Planning, Research, Thought Leadership

  • PRODUCT DESIGN

    Packaging, Display, Apps

  • DIGITAL

    Strategy, Design, UX, Mobile, Development

  • MEDIA

    Strategy, Planning & Buying

  • RETAIL

    In Store, Experiential, Ecommerce

  • SOCIAL

    Strategy, Execution & Management

  • DIRECT

    DRTV, Mail, Email

  • ANALYTICS

    SEO, Funnel Optimization, Reporting

16

YEARS SWEATING FOR OUR CLIENTS

45

EMPLOYEES FROM 12 COUNTRIES

311

CREATIVE AWARDS

1802

LATE NIGHT ORDERS

TEAM

Thinking, Living, Breathing the 3 Americas.

Tony-profile-w560h420
tony®

TONY NIEVES
Co-founder, President

LANGUAGES
Spanish / English

HOBBIES
The Knicks & Fishing

COUNTRY OF ORIGIN
Puerto Rico

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armando®

ARMANDO HERNÁNDEZ
Co-founder, Chief Creative Officer

LANGUAGES
Spanish / English

HOBBIES
Boating, Grilling, Golf

COUNTRY OF ORIGIN
Cuba

png-1
alan®

ALAN CAMPBELL
Chief Operating Officer

LANGUAGES
English / Dutch / French

HOBBIES
University of Miami Teacher, Golf

COUNTRY OF ORIGIN
USA

png-2
alejandro®

ALEJANDRO BERBARI
Partner, SVP Executive Creative Director

LANGUAGES
Spanish / English

HOBBIES
Boating, Windsurfing, Soccer

COUNTRY OF ORIGIN
Argentina

png-3
guy®

GUY WHITE
Chief Strategist

LANGUAGES
English / British

HOBBIES
Golf, Fishing

COUNTRY OF ORIGIN
Gambia

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luis®

LUIS MEZZANA
VP/Executive Director of Finance

LANGUAGES
Spanish / English

HOBBIES
Tennis, Real Madrid Soccer Fan

COUNTRY OF ORIGIN
Venezuela

Joe
joe®

JOSEPH RAMÍREZ
Director of Public Relations

LANGUAGES
Spanish / English / Portuñol

HOBBIES
“Trications” with wife and kids, Reading, Working on embarrassing golf game

COUNTRY OF ORIGIN
USA (Tejano “we never crossed the border, the border crossed us”)

png-9
yuvitza®

YUVITZA OLIVERA
VP/Executive Director, Business Development

LANGUAGES
Spanish / English

HOBBIES
Sun, Beach, Water

COUNTRY OF ORIGIN
Peru

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zamar®

ZAMAR VIVES
VP/Executive Group Account Director

LANGUAGES
Spanish / English / Portuguese

HOBBIES
Interior Design, Jewelry Design

COUNTRY OF ORIGIN
Puerto Rico

png-15
sebastian®

SEBASTIÁN MOLTEDO
Creative Director

LANGUAGES
Spanish / English

HOBBIES
Diving, Boating, Movies, Music

COUNTRY OF ORIGIN
Argentina

png-17
amanda®

AMANDA TAYLOR
Digital Strategist

LANGUAGES
English / Spanish

HOBBIES
Blogging, Running, Gardening

COUNTRY OF ORIGIN
USA

Annie
annie®

ANNIE BERENSON
Director, Human Resources

LANGUAGES
English

HOBBIES
Miami Heat, Cooking and Wine, Travel

COUNTRY OF ORIGIN
USA

SOCIAL

Today, MARCA grieves for George Floyd. In remembrance, we stay open today and tomorrow and the next day. But, we w… https://t.co/nXjjrLKaeRMARCAMIAMI - 1 month ago
The environment is where we all meet, as humans we must strive to be as good to Mother Earth as she has been to us.… https://t.co/ic5xrt5PBjMARCAMIAMI - 3 months ago
RT @GretaThunberg: Every day is #EarthDay. The changes needed to safeguard future living conditions for all species won’t come from govern…MARCAMIAMI - 3 months ago
Have you met our CED? Chief Executive Dog! What’s your Dog’s WFH job title? 🐶 #Marca #marcafamily #Marcamiami https://t.co/3F4fywnUKuMARCAMIAMI - 3 months ago

BRANDS

 
DishLATINO_new_logo
Sling-Logo-122718-BLUE+ORANGE-RGB
PJ_RoughMan_Signature_BluePMS662C-2
Subway.Final.Logotype_7_26_16
deezer2-e1539791024281
NASCAR_Latino-e1539790942568
HughesNet_Logo_RGB_C_Color_Bluetext-01
WAHL_Logo_Updated
HT_Logo_Updated
Atlas Logo Option 1 horizontal white
 
DishLATINO_new_logo
Sling-Logo-122718-BLUE+ORANGE-RGB
PJ_RoughMan_Signature_BluePMS662C-2
Subway.Final.Logotype_7_26_16
deezer2-e1539791024281
NASCAR_Latino-e1539790942568
HT_Logo_Updated
HughesNet_Logo_RGB_C_Color_Bluetext-01
WAHL_Logo_Updated
Atlas Logo Option 1 horizontal white

CONTACT

Marca_rsm-1

tel: 305-423-8300

3390 Mary St,
Suite 254
Coconut Grove, FL
33133-5282

map it

New Business: Tony Nieves • tnieves@marcamiami.com

Careers: Alan Campbell • acampbell@marcamiami.com

We’re Social, Say Hello.

Amin Worldwide

6 + 2 = ?

CONTACT

3 + 5 = ?

Marca_rsm-1

tel: 305-423-8300

3390 Mary St,
Suite 254
Coconut Grove, FL
33133-5282

map it

New Business: Tony Nieves • tnieves@marcamiami.com

Careers: Alan Campbell • acampbell@marcamiami.com

We’re Social, Say Hello.

© 2020 MARCA Miami, all rights reserved.