MARCA LAUNCHES H&R BLOCK CAMPAIGN WITH REGGAETON SUPERSTAR WISIN

SPOTLIGHT

Latin music artist promotes month-long, $1 million-a-day sweepstakes from tax preparation giant with his hit song Piquete, re-recorded as Billete (“cash”)

ABOUT

We drive cultural engagement within the changing face of consumers in what we call the 3 Americas: the U.S. general, U.S. Hispanic and Latin American markets. These markets are complex and layered, a result of a confluence of cultures that must be understood in order to engage and leave a mark in consumers’ minds.

Our unique philosophy encompasses a larger view of marketing communications beyond just language.

We create ideas that move people through cultural relevance and brilliant execution.

  • Advertising

    Television, Print, Radio, Grassroots

  • STRATEGY

    Planning, Research, Thought Leadership

  • PRODUCT DESIGN

    Packaging, Display, Apps

  • DIGITAL

    Strategy, Design, UX, Mobile, Development

  • MEDIA

    Strategy, Planning & Buying

  • RETAIL

    In Store, Experiential, Ecommerce

  • SOCIAL

    Strategy, Execution & Management

  • DIRECT

    DRTV, Mail, Email

  • ANALYTICS

    SEO, Funnel Optimization, Reporting

12

YEARS SWEATING FOR OUR CLIENTS

75

EMPLOYEES FROM 18 COUNTRIES

98

CREATIVE AWARDS

1270

EMPANADAS EATEN

TEAM

Thinking, Living, Breathing the 3 Americas.

Tony-profile-w560h420
tony®

TONY NIEVES
Partner, President

LANGUAGES
Spanish / English

HOBBIES
The Knicks & Fishing

COUNTRY OF ORIGIN
Puerto Rico

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armando®

ARMANDO HERNÁNDEZ
Partner, Chief Creative Officer

LANGUAGES
Spanish / English

HOBBIES
Boating, Grilling, Golf

COUNTRY OF ORIGIN
Cuba

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alan®

ALAN CAMPBELL
Chief Operating Officer

LANGUAGES
English / Dutch / French

HOBBIES
University of Miami Teacher, Golf

COUNTRY OF ORIGIN
USA

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alejandro®

ALEJANDRO BERBARI
SVP Executive Creative Director

LANGUAGES
Spanish / English

HOBBIES
Boating, Windsurfing, Soccer

COUNTRY OF ORIGIN
Argentina

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guy®

GUY WHITE
Chief Strategist

LANGUAGES
English / British

HOBBIES
Golf, Fishing

COUNTRY OF ORIGIN
Gambia

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henry®

HENRY GÓMEZ
Senior Director of Strategic Planning

LANGUAGES
English / Spanish / Spanglish

HOBBIES
Parenting, Husbanding, Writing

COUNTRY OF ORIGIN
Made in America with Cuban parts

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luis®

LUIS MEZZANA
Financial Director

LANGUAGES
Spanish / English

HOBBIES
Tennis, Real Madrid Soccer Fan

COUNTRY OF ORIGIN
Venezuela

Joe
joe®

JOSEPH RAMÍREZ
Director of Public Relations

LANGUAGES
Spanish / English / Portuñol

HOBBIES
“Trications” with wife and kids, Reading, Working on embarrassing golf game

COUNTRY OF ORIGIN
USA (Tejano “we never crossed the border, the border crossed us”)

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yuvitza®

YUVITZA OLIVERA
Account Director

LANGUAGES
Spanish / English

HOBBIES
Sun, Beach, Water

COUNTRY OF ORIGIN
Peru

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zamar®

ZAMAR VIVES
Account Director

LANGUAGES
Spanish / English / Portuguese

HOBBIES
Interior Design, Jewelry Design

COUNTRY OF ORIGIN
Puerto Rico

Nicole
nicole®

NICOLE WEBER
Account Director

LANGUAGES
Spanish / English

HOBBIES
Travel, Reading, Sun

COUNTRY OF ORIGIN
USA

Alex
alex®

ALEXANDRA ORELLANA
Account Director

LANGUAGES
English/Spanish

HOBBIES
Travel, Photography, Dining Out

COUNTRY OF ORIGIN
Ecuador

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salvador®

SALVADOR NORIEGA
Creative Director

LANGUAGES
Spanish / English

HOBBIES
DJing, Traveling

COUNTRY OF ORIGIN
Mexico

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sebastian®

SEBASTIÁN MOLTEDO
Creative Director

LANGUAGES
Spanish / English

HOBBIES
Diving, Boating, Movies, Music

COUNTRY OF ORIGIN
Argentina

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amanda®

AMANDA TAYLOR
Digital Strategist

LANGUAGES
English / Spanish

HOBBIES
Blogging, Running, Gardening

COUNTRY OF ORIGIN
USA

Diego
diego®

DIEGO COLOMBO
Director of Broadcast Production

LANGUAGES
Spanish / English / French / learning Portuguese from his Brazilian wife

HOBBIES
Traveling, Film, Theatre, Reading

COUNTRY OF ORIGIN
Argentina

Annie
annie®

ANNIE BERENSON
Manager, Human Resources

LANGUAGES
English

HOBBIES
Miami Heat, Cooking and Wine, Travel

COUNTRY OF ORIGIN
USA

SOCIAL

Thinking about adding video on your social media campaign?Follow these 3 easy steps! https://t.co/FJeVQCr7NkMARCAMIAMI - 18 hours ago
Thinking about targeting Millennials? here are seven words marketers should never say https://t.co/v2VLIJZOfiMARCAMIAMI - 5 days ago
To run a successful campaign with, you have to: know your audience and what they’re likely to respond to and enjoy. https://t.co/Wl7ry8jijmMARCAMIAMI - 6 days ago

BRANDS

 
dish-brand-logo
hr-brand-logo
oster-brand-logo
payless-brand-logo
kyocera-brand-logo
tracfone-brand-logo
villaware-brand-logo
NASCAR_KO
Sobieski
logo1_10
 
dish-brand-logo
hr-brand-logo
oster-brand-logo
payless-brand-logo
kyocera-brand-logo
tracfone-brand-logo
villaware-brand-logo
NASCAR_KO
Sobieski
logo1_10

CONTACT

Marca_rsm-1

tel: 305-423-8300

3390 Mary St,
Suite 254
Coconut Grove, FL
33133-5282

map it

New Business: Tony Nieves • tnieves@marcamiami.com

Careers: Alan Campbell • acampbell@marcamiami.com

Creative: Armando Hernández • ahernandez@marcamiami.com

We’re Social, Say Hello.

3 + 3 = ?

CONTACT

3 + 2 = ?

Marca_rsm-1

tel: 305-423-8300

3390 Mary St,
Suite 254
Coconut Grove, FL
33133-5282

map it

New Business: Tony Nieves • tnieves@marcamiami.com

Careers: Alan Campbell • acampbell@marcamiami.com

Creative: Armando Hernández • ahernandez@marcamiami.com

We’re Social, Say Hello.

© 2015 MARCA Miami, all rights reserved.