WE DRIVE CULTURAL ENGAGEMENT WITHIN THE CHANGING FACE OF CONSUMERS IN WHAT WE CALL THE 3 AMERICAS: THE U.S. GENERAL, U.S. HISPANIC AND LATIN AMERICAN MARKETS.

SPOTLIGHT

Our new work for WAHL, a personal grooming pioneer that is sponsoring the UFC in Latin America.
The concept is rooted in the insight that men see beauty where others don’t.

ABOUT

We drive cultural engagement within the changing face of consumers in what we call the 3 Americas: the U.S. general, U.S. Hispanic and Latin American markets. These markets are complex and layered, a result of a confluence of cultures that must be understood in order to engage and leave a mark in consumers’ minds.

Our unique philosophy encompasses a larger view of marketing communications beyond just language.

We create ideas that move people through cultural relevance and brilliant execution.

  • Advertising

    Television, Print, Radio, Grassroots

  • STRATEGY

    Planning, Research, Thought Leadership

  • PRODUCT DESIGN

    Packaging, Display, Apps

  • DIGITAL

    Strategy, Design, UX, Mobile, Development

  • MEDIA

    Strategy, Planning & Buying

  • RETAIL

    In Store, Experiential, Ecommerce

  • SOCIAL

    Strategy, Execution & Management

  • DIRECT

    DRTV, Mail, Email

  • ANALYTICS

    SEO, Funnel Optimization, Reporting

13

YEARS SWEATING FOR OUR CLIENTS

65

EMPLOYEES FROM 18 COUNTRIES

118

CREATIVE AWARDS

1270

LATE NIGHT ORDERS

TEAM

Thinking, Living, Breathing the 3 Americas.

Tony-profile-w560h420
tony®

TONY NIEVES
Partner, President

LANGUAGES
Spanish / English

HOBBIES
The Knicks & Fishing

COUNTRY OF ORIGIN
Puerto Rico

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armando®

ARMANDO HERNÁNDEZ
Partner, Chief Creative Officer

LANGUAGES
Spanish / English

HOBBIES
Boating, Grilling, Golf

COUNTRY OF ORIGIN
Cuba

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alan®

ALAN CAMPBELL
Chief Operating Officer

LANGUAGES
English / Dutch / French

HOBBIES
University of Miami Teacher, Golf

COUNTRY OF ORIGIN
USA

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alejandro®

ALEJANDRO BERBARI
SVP Executive Creative Director

LANGUAGES
Spanish / English

HOBBIES
Boating, Windsurfing, Soccer

COUNTRY OF ORIGIN
Argentina

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guy®

GUY WHITE
Chief Strategist

LANGUAGES
English / British

HOBBIES
Golf, Fishing

COUNTRY OF ORIGIN
Gambia

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henry®

HENRY GÓMEZ
Senior Director of Strategic Planning

LANGUAGES
English / Spanish / Spanglish

HOBBIES
Parenting, Husbanding, Writing

COUNTRY OF ORIGIN
Made in America with Cuban parts

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luis®

LUIS MEZZANA
Financial Director

LANGUAGES
Spanish / English

HOBBIES
Tennis, Real Madrid Soccer Fan

COUNTRY OF ORIGIN
Venezuela

Joe
joe®

JOSEPH RAMÍREZ
Director of Public Relations

LANGUAGES
Spanish / English / Portuñol

HOBBIES
“Trications” with wife and kids, Reading, Working on embarrassing golf game

COUNTRY OF ORIGIN
USA (Tejano “we never crossed the border, the border crossed us”)

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yuvitza®

YUVITZA OLIVERA
Account Director

LANGUAGES
Spanish / English

HOBBIES
Sun, Beach, Water

COUNTRY OF ORIGIN
Peru

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zamar®

ZAMAR VIVES
Account Director

LANGUAGES
Spanish / English / Portuguese

HOBBIES
Interior Design, Jewelry Design

COUNTRY OF ORIGIN
Puerto Rico

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sebastian®

SEBASTIÁN MOLTEDO
Creative Director

LANGUAGES
Spanish / English

HOBBIES
Diving, Boating, Movies, Music

COUNTRY OF ORIGIN
Argentina

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amanda®

AMANDA TAYLOR
Digital Strategist

LANGUAGES
English / Spanish

HOBBIES
Blogging, Running, Gardening

COUNTRY OF ORIGIN
USA

Annie
annie®

ANNIE BERENSON
Manager, Human Resources

LANGUAGES
English

HOBBIES
Miami Heat, Cooking and Wine, Travel

COUNTRY OF ORIGIN
USA

SOCIAL

Follow these 5 tips for making your brand more discoverable on Instagram! https://t.co/v89bTsZywo https://t.co/3nR077e9B6MARCAMIAMI - 5 hours ago
The guys of @mexicangueys at the @nascar race today! 🏁🏁 https://t.co/mEs5DxBquxMARCAMIAMI - 1 week ago
RT @mexicangueys_: with the six time champ @JimmieJohnson !! Thank you @NASCAR for this opportunity. #thechase #sponsor https://t.co/7rSJgi…MARCAMIAMI - 1 week ago
Top content creators @mexicangueys_ , @MrJayMendoza , & @TheOscarMiranda at the track today with @NASCARteMueve! https://t.co/txEMaTkWJvMARCAMIAMI - 1 week ago

BRANDS

 
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Villa_Logo_Updated
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HT_Logo_Updated
 
Dish_Logo_Updated
HR_Logo_Updated
Nascar_Logo_Updated
Payless_Logo_Updated
Oster_Logo_Updated
TracFone_Logo_Updated
Villa_Logo_Updated
WAHL_Logo_Updated
Sob_Logo_Updated
HT_Logo_Updated

CONTACT

Marca_rsm-1

tel: 305-423-8300

3390 Mary St,
Suite 254
Coconut Grove, FL
33133-5282

map it

New Business: Tony Nieves • tnieves@marcamiami.com

Careers: Alan Campbell • acampbell@marcamiami.com

Creative: Armando Hernández • ahernandez@marcamiami.com

We’re Social, Say Hello.

0 + 6 = ?

CONTACT

1 + 3 = ?

Marca_rsm-1

tel: 305-423-8300

3390 Mary St,
Suite 254
Coconut Grove, FL
33133-5282

map it

New Business: Tony Nieves • tnieves@marcamiami.com

Careers: Alan Campbell • acampbell@marcamiami.com

Creative: Armando Hernández • ahernandez@marcamiami.com

We’re Social, Say Hello.

© 2015 MARCA Miami, all rights reserved.