DRIVING CULTURAL ENGAGEMENT
FOR THE 3 AMERICAS: U.S. GENERAL, HISPANIC AND LATIN AMERICA.

SPOTLIGHT

AI meets music in our multicultural US-launch campaign for Deezer.

ABOUT

We drive cultural engagement within the changing face of consumers in what we call the 3 Americas: the U.S. general, U.S. Hispanic and Latin American markets. These markets are complex and layered, a result of a confluence of cultures that must be understood in order to engage and leave a mark in consumers’ minds.

Our unique philosophy encompasses a larger view of marketing communications beyond just language.

We create ideas that move people through cultural relevance and brilliant execution.

  • Advertising

    Television, Print, Radio, Grassroots

  • STRATEGY

    Planning, Research, Thought Leadership

  • PRODUCT DESIGN

    Packaging, Display, Apps

  • DIGITAL

    Strategy, Design, UX, Mobile, Development

  • MEDIA

    Strategy, Planning & Buying

  • RETAIL

    In Store, Experiential, Ecommerce

  • SOCIAL

    Strategy, Execution & Management

  • DIRECT

    DRTV, Mail, Email

  • ANALYTICS

    SEO, Funnel Optimization, Reporting

15

YEARS SWEATING FOR OUR CLIENTS

45

EMPLOYEES FROM 12 COUNTRIES

196

CREATIVE AWARDS

1802

LATE NIGHT ORDERS

TEAM

Thinking, Living, Breathing the 3 Americas.

Tony-profile-w560h420
tony®

TONY NIEVES
Co-founder, President

LANGUAGES
Spanish / English

HOBBIES
The Knicks & Fishing

COUNTRY OF ORIGIN
Puerto Rico

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armando®

ARMANDO HERNÁNDEZ
Co-founder, Chief Creative Officer

LANGUAGES
Spanish / English

HOBBIES
Boating, Grilling, Golf

COUNTRY OF ORIGIN
Cuba

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alan®

ALAN CAMPBELL
Chief Operating Officer

LANGUAGES
English / Dutch / French

HOBBIES
University of Miami Teacher, Golf

COUNTRY OF ORIGIN
USA

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alejandro®

ALEJANDRO BERBARI
Partner, SVP Executive Creative Director

LANGUAGES
Spanish / English

HOBBIES
Boating, Windsurfing, Soccer

COUNTRY OF ORIGIN
Argentina

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guy®

GUY WHITE
Chief Strategist

LANGUAGES
English / British

HOBBIES
Golf, Fishing

COUNTRY OF ORIGIN
Gambia

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luis®

LUIS MEZZANA
VP/Executive Director of Finance

LANGUAGES
Spanish / English

HOBBIES
Tennis, Real Madrid Soccer Fan

COUNTRY OF ORIGIN
Venezuela

Joe
joe®

JOSEPH RAMÍREZ
Director of Public Relations

LANGUAGES
Spanish / English / Portuñol

HOBBIES
“Trications” with wife and kids, Reading, Working on embarrassing golf game

COUNTRY OF ORIGIN
USA (Tejano “we never crossed the border, the border crossed us”)

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yuvitza®

YUVITZA OLIVERA
VP/Executive Director, Business Development

LANGUAGES
Spanish / English

HOBBIES
Sun, Beach, Water

COUNTRY OF ORIGIN
Peru

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zamar®

ZAMAR VIVES
VP/Executive Group Account Director

LANGUAGES
Spanish / English / Portuguese

HOBBIES
Interior Design, Jewelry Design

COUNTRY OF ORIGIN
Puerto Rico

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sebastian®

SEBASTIÁN MOLTEDO
Creative Director

LANGUAGES
Spanish / English

HOBBIES
Diving, Boating, Movies, Music

COUNTRY OF ORIGIN
Argentina

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amanda®

AMANDA TAYLOR
Digital Strategist

LANGUAGES
English / Spanish

HOBBIES
Blogging, Running, Gardening

COUNTRY OF ORIGIN
USA

Annie
annie®

ANNIE BERENSON
Director, Human Resources

LANGUAGES
English

HOBBIES
Miami Heat, Cooking and Wine, Travel

COUNTRY OF ORIGIN
USA

SOCIAL

After a great brainstorming session, comes CELEBRATION! 🎉 Congrats to Talia, Marianella, Jorge, Jonathan and Robert… https://t.co/BYYRFULLTaMARCAMIAMI - 13 hours ago
RT @PRODUpublicidad: Armando Hernández de @MarcaMiami: Deezer es un cliente verdaderamente único. Deezer #FLOW knows the music you love ev…MARCAMIAMI - 2 weeks ago
RT @innoutshoots: FLOW MY MUSIC Listen to music you love & Music remade for you with no limits. Anywhere, anytime. #Deezer. Check out the l…MARCAMIAMI - 3 weeks ago
RT @peterjung102: Big congrats to @NASCARLatino and @MarcaMiami for taking home the #PortadaAwards for best #Multicultural Fan Engagement #…MARCAMIAMI - 3 weeks ago

BRANDS

 
DishLATINO_new_logo
PJ_RoughMan_Signature_BluePMS662C-2
Payless_Logo_Updated
deezer2-e1539791024281
NASCAR_Latino-e1539790942568
Subway.Final.Logotype_7_26_16
lyft-logo
WAHL_Logo_Updated
Sob_Logo_Updated
HT_Logo_Updated
 
DishLATINO_new_logo
PJ_RoughMan_Signature_BluePMS662C-2
Payless_Logo_Updated
deezer2-e1539791024281
NASCAR_Latino-e1539790942568
Subway.Final.Logotype_7_26_16
lyft-logo
WAHL_Logo_Updated
Sob_Logo_Updated
HT_Logo_Updated

CONTACT

Marca_rsm-1

tel: 305-423-8300

3390 Mary St,
Suite 254
Coconut Grove, FL
33133-5282

map it

New Business: Tony Nieves • tnieves@marcamiami.com

Careers: Alan Campbell • acampbell@marcamiami.com

Creative: Armando Hernández • ahernandez@marcamiami.com

We’re Social, Say Hello.

Amin Worldwide

6 + 1 = ?

CONTACT

3 + 1 = ?

Marca_rsm-1

tel: 305-423-8300

3390 Mary St,
Suite 254
Coconut Grove, FL
33133-5282

map it

New Business: Tony Nieves • tnieves@marcamiami.com

Careers: Alan Campbell • acampbell@marcamiami.com

Creative: Armando Hernández • ahernandez@marcamiami.com

We’re Social, Say Hello.

© 2018 MARCA Miami, all rights reserved.